Typography

a Types-Painting-Art

For performing arts, to poetry, music, painting, sculpture and architecture is expected today, the magazine-picture art, the typography.

Typography is the art of visual interpretation, mediation between content and form. Wherever Type is used, does typography the design of content.

A prestigious typographer – Emil Ruder (1914-1970) – once said:

"Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this duty."

Anatomy of Typography

Boundaries – Typography Line Terms

Typography Line Terms
Typography Transition
Transition
Transition to the vertical stem
Typography Shoulder
Shoulder
n: shoulder, a: junction
Typography Finial
Finial
A tapered or curved end
Typography Terminal
Terminal
The end of a stroke that lacks a serif
Typography Upward Stroke
Upward Stroke
Typography Downward Stroke
Downward Stroke
Typography Transition
Transition
Transition to the vertical stem
Typography Shoulder
Shoulder
n: shoulder, a: junction
Typography Finial
Finial
A tapered or curved end
Typography Terminal
Terminal
The end of a stroke that lacks a serif
Typography Upward Stroke
Upward Stroke
Typography Downward Stroke
Downward Stroke

Typographical quotation marks

In British typesetting are “ ... ” (quotation marks) common

„ … “  DE, DK, PL, RO, RU, SK, SI, CZ, HU, IS

macOSALT + ^ALT + Shift + ^

WindowsALT + 0132ALT + 0147

‚ … ‘  DE, DK, PL, RO, RU, SK, SI, CZ, HU, IS

macOSALT + sALT + #

WindowsALT + 0044ALT + 0145

“ … ”  UK, IE, ES, FR, PT, USA

macOSALT + 2ALT + Shift + 2

WindowsALT + 0147ALT + 0148

„ … ”  NL, HU, CF, ZA

macOSALT + ^ALT + Shift + 2

WindowsALT + 0132ALT + 0148

” … ”  SE, FI

macOSALT + Shift + 2ALT + Shift + 2

WindowsALT + 0148ALT + 0148

“ … „  IT, TR

macOSALT + 2ALT + ^

WindowsALT + 0147ALT + 0132

» … «  DE, DK, PL, HR, SK, CZ, HU

macOSALT + Shift + QALT + Q

WindowsALT + 0187ALT + 0171

« … »  FR, IT, ES, PT, RO, NO, GR, RU, UA, SK, TR

macOSALT + QALT + Shift + Q

WindowsALT + 0171ALT + 0187

» … »  SE, FI

macOSALT + Shift + QALT + Shift + Q

WindowsALT + 0187ALT + 0187

All the information are non-binding and without warranty.