Corporate identity is your unified appearance which enables your customers to identify you. Your business card, your flyer, your internet presence, all communications of your enterprise should be of a piece. Your corporate design, its layout, logo, style and letter press should be present in all you advertisings.
But: Corporate Identity is not only the design of logo and business records, it also reflects the harmony of all corporate activities contrary: everything a company does and makes, based on his identity.
In order to be succesful, it is therefore essential to have a distinctive, individual corporate identity. Developing your own brand provides you with a decisive competitive advantage.